Emerald Publishing
Product Owner
Built a new e-commerce revenue channel, generating £100k in year one against a £70k target. Led product discovery and delivery across three teams working on the publishing platform and research tools.
Academic publisher serving universities, researchers and professional readers through journals, books and case studies.
Visit Emerald Publishing01 / Scope
What I
owned.
- Led the end-to-end delivery of a new e-commerce platform from concept to launch
- Led product priorities across three teams, connecting discovery and delivery to company OKRs
- Introduced a structured discovery framework across teams, utilizing user story maps and release plans aligned with business OKRs
- Leveraged Hotjar, Google Analytics, and journey mapping to validate hypotheses
- Managed complex relationships with senior stakeholders, using data storytelling to justify roadmap decisions
02 / Outcomes
What
changed.
- Generated £100k in new e-commerce revenue in year one against a £70k target
- Opened a purchase route for professional readers who did not need a full subscription
- Rebuilt the purchase journey using Hotjar, Google Analytics and journey mapping to guide decisions
03 / Working toolkit
A product decision
Start with a focused audience to test a new revenue channel.
Inbound enquiries showed that professional readers needed individual pieces of content without a full institutional subscription. I worked with sales and marketing to identify specific niches, then shaped the search-to-checkout journey around that demand. The new channel generated £100k in its first year against a £70k target.
See the work behind the role
From Subscriptions to Sales: Building a New Revenue Channel from Scratch
£100k · Year One Revenue (vs £70k Target)