Emerald Publishing
Product Owner
February 2021—February 20243 yrs
Rebuilt e-commerce platform from the ground up, achieving 40% reduction in checkout friction. Championed user research, analytics, and stakeholder alignment to deliver measurable business value.
Visit Emerald Publishing01 / Scope
What I
owned.
- Led the end-to-end delivery of a new e-commerce platform from concept to launch
- Introduced a structured discovery framework across teams, utilizing user story maps and release plans aligned with business OKRs
- Leveraged Hotjar, Google Analytics, and journey mapping to validate hypotheses
- Managed complex relationships with senior stakeholders, using data storytelling to justify roadmap decisions
02 / Outcomes
What
changed.
- Successfully reduced checkout friction—a critical metric for conversion
- Improved overall customer purchase journey
- Ensured every feature delivered measurable value through data-driven decisions
03 / Working toolkit