Hi, I'm Brendan.

I build digital products that empower businesses to focus on what matters — their customers.

As a Product Manager with 10+ years across EdTech, Publishing, and Hospitality, I specialize in delivering e-commerce platforms, AI-powered efficiency tools, and customer-centric solutions that drive measurable results.

From reducing checkout friction to automating workflows—I eliminate complexity so your team can focus on growth.

Email Me LinkedIn

The Essence of Me

Here's what you need to know: I don't just manage products—I solve business problems.

Over the past 10+ years, I've worked with companies across EdTech, Publishing, and Hospitality to deliver products that don't just ship—they drive revenue, reduce costs, and delight users.

Whether it's building an e-commerce platform from the ground up, deploying AI-powered automation that cuts workflow time in half, or rescuing a high-risk migration with smart tooling—I bring clarity to chaos and execution to vision.

My approach? Strategic thinking meets hands-on delivery. I lead with data, design for users, and always keep the business outcome in focus. No fluff. No feature factories. Just products that work.

Currently at Imagine Learning, I'm pioneering conversational AI search to help teams find answers instantly and leveraging GenAI to accelerate product discovery. But my real passion? Empowering teams to make smarter, faster decisions.

If you're looking for someone who understands both the tech AND the business—let's talk.

YOUR
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Professional Experience

My journey through Product Management and beyond

What People Say

Recommendations from colleagues and leaders I've worked with

KB

Kat Bwalya

Product Manager

EdTech, MedTech, Healthcare, Publishing

Worked with Brendan on the same team

"I had the pleasure of working alongside Brendan as a Product Manager for nearly two years. During that time, he consistently impressed me with his ability to never lose sight of the user's needs. He sought user feedback, championed their concerns within the team, and made data-driven decisions that prioritized their experience, and resulted in successful products with new, previously unseen opportunities. While fiercely championing the user, Brendan also understood the importance of business objectives. Skilfully balancing user needs with business goals, ensuring every product decision delivered value for the business. His leadership style wasn't just about tasks, it was about people. He motivated his development team with clear vision and empowered them to take ownership. He also actively educated stakeholders, ensuring everyone was aligned towards achieving common goals. Brendan is a truly exceptional Product Owner. His passion for users, focus on business value, agile mindset, and inspiring leadership make him an invaluable asset to any team. I wholeheartedly recommend him for any product ownership or leadership role."

February 2024

LF

Logan Fleet

Sales Manager

RMS Cloud

Worked with Brendan on the same team

"Brendan is a highly motivated and highly skilled Hospitality professional, has a multi facetted skill set and works well under pressure. He has a customer centred focus, understands all areas of the industry. He also works well in both un supervised and team working environments"

November 2019

CW

Christopher Wormald

Key Account Manager

Hospitality Technology

Worked with Brendan on the same team

"Brendan has a passion for Revenue Management. He has an outgoing personality, easy to work with, and has great hotel knowledge. He is a specialist in Revenue Management, and is always looking to assist our clients in getting the best out of their system and ensuring the hotel are making the most out of every opportunity."

November 2019

JB

Jessica Beecroft

Product Manager

CIPS - The Chartered Institute of Procurement & Supply

Worked with Brendan on the same team

"Brendan is a passionate hospitality trainer with excellent knowledge of procedures and systems including distribution and revenue management, food and beverage and accommodation management. His delivery is enthusiastic and far from the mundane. He is able to work with you towards your goals by tailoring training content to suit your specific requirements and get the most from your staff."

November 2019

KB

Kat Bwalya

Product Manager

EdTech, MedTech, Healthcare, Publishing

Worked with Brendan on the same team

"I had the pleasure of working alongside Brendan as a Product Manager for nearly two years. During that time, he consistently impressed me with his ability to never lose sight of the user's needs. He sought user feedback, championed their concerns within the team, and made data-driven decisions that prioritized their experience, and resulted in successful products with new, previously unseen opportunities. While fiercely championing the user, Brendan also understood the importance of business objectives. Skilfully balancing user needs with business goals, ensuring every product decision delivered value for the business. His leadership style wasn't just about tasks, it was about people. He motivated his development team with clear vision and empowered them to take ownership. He also actively educated stakeholders, ensuring everyone was aligned towards achieving common goals. Brendan is a truly exceptional Product Owner. His passion for users, focus on business value, agile mindset, and inspiring leadership make him an invaluable asset to any team. I wholeheartedly recommend him for any product ownership or leadership role."

February 2024

LF

Logan Fleet

Sales Manager

RMS Cloud

Worked with Brendan on the same team

"Brendan is a highly motivated and highly skilled Hospitality professional, has a multi facetted skill set and works well under pressure. He has a customer centred focus, understands all areas of the industry. He also works well in both un supervised and team working environments"

November 2019

CW

Christopher Wormald

Key Account Manager

Hospitality Technology

Worked with Brendan on the same team

"Brendan has a passion for Revenue Management. He has an outgoing personality, easy to work with, and has great hotel knowledge. He is a specialist in Revenue Management, and is always looking to assist our clients in getting the best out of their system and ensuring the hotel are making the most out of every opportunity."

November 2019

JB

Jessica Beecroft

Product Manager

CIPS - The Chartered Institute of Procurement & Supply

Worked with Brendan on the same team

"Brendan is a passionate hospitality trainer with excellent knowledge of procedures and systems including distribution and revenue management, food and beverage and accommodation management. His delivery is enthusiastic and far from the mundane. He is able to work with you towards your goals by tailoring training content to suit your specific requirements and get the most from your staff."

November 2019

KB

Kat Bwalya

Product Manager

EdTech, MedTech, Healthcare, Publishing

Worked with Brendan on the same team

"I had the pleasure of working alongside Brendan as a Product Manager for nearly two years. During that time, he consistently impressed me with his ability to never lose sight of the user's needs. He sought user feedback, championed their concerns within the team, and made data-driven decisions that prioritized their experience, and resulted in successful products with new, previously unseen opportunities. While fiercely championing the user, Brendan also understood the importance of business objectives. Skilfully balancing user needs with business goals, ensuring every product decision delivered value for the business. His leadership style wasn't just about tasks, it was about people. He motivated his development team with clear vision and empowered them to take ownership. He also actively educated stakeholders, ensuring everyone was aligned towards achieving common goals. Brendan is a truly exceptional Product Owner. His passion for users, focus on business value, agile mindset, and inspiring leadership make him an invaluable asset to any team. I wholeheartedly recommend him for any product ownership or leadership role."

February 2024

LF

Logan Fleet

Sales Manager

RMS Cloud

Worked with Brendan on the same team

"Brendan is a highly motivated and highly skilled Hospitality professional, has a multi facetted skill set and works well under pressure. He has a customer centred focus, understands all areas of the industry. He also works well in both un supervised and team working environments"

November 2019

CW

Christopher Wormald

Key Account Manager

Hospitality Technology

Worked with Brendan on the same team

"Brendan has a passion for Revenue Management. He has an outgoing personality, easy to work with, and has great hotel knowledge. He is a specialist in Revenue Management, and is always looking to assist our clients in getting the best out of their system and ensuring the hotel are making the most out of every opportunity."

November 2019

JB

Jessica Beecroft

Product Manager

CIPS - The Chartered Institute of Procurement & Supply

Worked with Brendan on the same team

"Brendan is a passionate hospitality trainer with excellent knowledge of procedures and systems including distribution and revenue management, food and beverage and accommodation management. His delivery is enthusiastic and far from the mundane. He is able to work with you towards your goals by tailoring training content to suit your specific requirements and get the most from your staff."

November 2019

View All Recommendations on LinkedIn

Certifications

Professional qualifications and continuous learning achievements.

Education

BA (Hons): Business Management with Club and Casino

Leeds Metropolitan University

2009 - 2011

•Specialized in hospitality industry with primary and secondary research
•Completed one-year placement at top-rated Marriott hotel in Colorado, USA
•Studied: Business Management, Marketing, Venue Design, Finance, HR Management

HND: Hospitality Business Management

Leeds Metropolitan University

2007 - 2009

•Foundation in hospitality business operations
•Studied Food & Beverage, Alcohol & Beverage Sales

My Toolkit

The tech and methodologies that power my work

Product Management Skills

Software Used

My Projects

Real problems, innovative solutions, measurable impact

Skill: Problem Solving

From 7 Days to Hours: Building an NLP Search Engine for Educational Content

Enabling instant content discovery across thousands of nested educational objects using conversational AI.

NLPAIContent DiscoveryPendo Analytics

50%+

Expected Reduction in Course Build Time

Course builds are tied to strict school-year deadlines — delays risk client onboarding and new business. Expected to reduce course build time by over 50%. Currently in build.

From 7 Days to Hours: Building an NLP Search Engine for Educational Content

Skill: Delivery

No More Cloning: How Course Editions Unblocked Content Teams

Decoupling content updates from full course rewrites to unblock teams building for the next school year.

CMSContent ManagementFeature Delivery

100s

Courses Unblocked

Unblocked content teams across hundreds of courses, eliminated the need to build from scratch, and accelerated speed to market for upcoming school years.

No More Cloning: How Course Editions Unblocked Content Teams

Skill: Technical Strategy

From Frankenstein to Foundation: Refactoring a CMS for Scale

Stripping back siloed implementations into a shared, scalable CMS core.

RefactoringScalabilityPlatform Architecture

10 → 1

Bug Tickets Per Week

Regression bugs and merge errors drastically decreased. Release time dropped from almost a full day to roughly 1 hour. Support tickets fell from ~10 per week to 1–2. Critically, the platform was now positioned to onboard acquisitions quickly — directly supporting the business's growth strategy.

From Frankenstein to Foundation: Refactoring a CMS for Scale

Skill: Commercial Strategy

From Subscriptions to Sales: Building a New Revenue Channel from Scratch

Building an end-to-end e-commerce platform to unlock a new revenue channel for academic professionals.

E-commerceNiche MarketingRevenue Growth

£100k

Year One Revenue (vs £70k Target)

Generated £100k in new revenue in year one against a £70k target — revenue that simply didn't exist before. Proved the viability of e-commerce as a revenue channel and opened the door to expanding into further niches.

From Subscriptions to Sales: Building a New Revenue Channel from Scratch

Skill: Speed to Market

MVP in a Weekend: How a Food App Saved Hotels from COVID Waste

Delivering an MVP in a weekend to help hotels sell stranded food stock during COVID.

MVPCOVID ResponseRapid Delivery

80%

Platform Adoption (of 400 Hotels)

Adopted by ~80% of the 400 hotels on the platform, turning a crisis into a new revenue stream. What started as a stock clearance tool became a lasting product line.

MVP in a Weekend: How a Food App Saved Hotels from COVID Waste

Skill: Innovation

Going Contactless: Building a Hotel Guest App Under Pressure

Building contactless check-in, billing, and digital keys to keep hotels operational during restrictions.

ContactlessGuest ExperienceMobile App

50-60%

Platform Adoption

Adopted by 50–60% of hotels on the platform, primarily city hotels serving critical workers. Enabled hotels to stay operational and compliant during the strictest period of restrictions.

Going Contactless: Building a Hotel Guest App Under Pressure

Skill: Process Improvement

From 2 Weeks to 3 Days: Building a Self-Serve Onboarding Platform

Replacing 2-week trainer-led onboarding with a guided self-serve platform.

Self-ServeOnboardingTraining

2 Weeks → 3 Days

Onboarding Time

Reduced onboarding from 2 weeks to 3 days. Enabled smaller hotels to self-serve while larger chains retained dedicated trainers. Also reduced support burden by filtering queries through training completion.

From 2 Weeks to 3 Days: Building a Self-Serve Onboarding Platform

Skill: Growth Strategy

Managing the Portfolio: A CRS Built to Compete

Building a central reservation system to compete with established enterprise platforms.

CRSMulti-PropertyCompetitive Positioning

10+

Hotels Managed Per Chain

Adopted by 2 chains managing 10+ hotels each before my departure. Positioned the platform to compete with larger established systems and unlocked growth into the chain hotel market.

Managing the Portfolio: A CRS Built to Compete

Latest from the Blog

Thoughts on product management, AI, and technology

Content Brewing

I'm currently crafting some deep dives into product strategy and AI. Check back soon for the first drop!

Writing in progress...

Podcasts & Videos

Speaking about product, tech, and building the future

Studio in Session

Filming, editing, and recording. Something loud and visual is coming your way.

Recording...

The Playground

Experimental projects, creative coding, and fun side quests

MindFlow

"Capture. Review. Execute." MindFlow is a gamified personal productivity app designed to help you stop losing great ideas and start actually getting things done.

ReactGamificationProductivityLovable

GIF

More Projects Coming Soon

I'm constantly building and experimenting with new ideas. Check back soon for more projects!

Stay Tuned

What I Do For Fun

Computer Games

Computer Games

Immersing myself in interactive storytelling and competitive strategy games.

Cooking

Cooking

Experimenting with new recipes and expressing creativity through flavors.

Golf

Golf

Enjoying the outdoors and the challenge of mastering the perfect swing.

Gym

Gym

Staying active and healthy through regular strength training and cardio.

Family Time

Family Time

Cherishing quality moments and creating lasting memories with loved ones.

Following GenAI Trends

Following GenAI Trends

Keeping up with the latest breakthroughs in artificial intelligence models.

Travel

Travel

Exploring new cultures, landscapes, and experiences around the world.